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 Critics say Facebook's efforts to combat climate disinformation fall short despite the company's increased focus on the issue.

Expanding its climate science centre to provide more reliable information, investing in organisations fighting misinformation, and launching a video series to highlight young climate advocates on Facebook and Instagram are just some of the new initiatives announced by Facebook to combat misinformation on its platform related to the climate crisis.

Facebook has been under fire for a while now for helping to spread fake news about the imminent climate calamity. Facebook CEO Mark Zuckerberg testified before Congress on the topic of climate change denial in April of 2021. In the past, the corporation has claimed that the amount of erroneous data is "extremely minimal," but it has never produced detailed metrics to back up this claim.

Experts in the fields of climate change and disinformation have issued a warning that false information may spread rapidly on the platform. In October of 2020, an organisation called InfluenceMap reported that despite Facebook's efforts to remove climate change denier advertisements, they had been seen more than 8 million times.

Thirteen environmental organisations, including the Union of Concerned Scientists and Greenpeace, wrote to Zuckerberg in March 2021, urging him to battle climate misinformation and be more upfront about the extent of the issue.

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There should be no such thing as a corporation that is too large, powerful, or secretive to be held responsible.

In August of this year, Facebook's fact-checkers rated an op-ed as "false" due to its use of misleading information and selective statistics on climate change; this set off the current controversy. It was thus claimed by E&E News that Facebook had essentially constructed a loophole that excused opinion items from fact verification. Facebook representatives informed The Verge and The New York Times that this has always been the case.

No corporation is too large, too influential, or too secretive to be held liable for its part in the climate catastrophe, since the fate of our world is at risk. "Facebook is not an exception," Warren and the other senators stated in a statement late last year.

Warren and others have called on Facebook to clarify its stance on fact-checking. As Facebook said in an internal memo obtained by The Verge last year, "clear opinion material" is not often fact-checked on the site. In the same email from last year to The Verge, it also said that "speech by politicians" was not eligible to be fact verified.

Facebook stated in an email that "we don't consider climate change, or any issue, opinion by definition," and that "when someone submits anything based on inaccurate facts — even whether it's an op-ed or editorial" it is still eligible for fact-checking.

When it comes to the "informational labels" that are being rolled out in the UK today, Facebook hasn't said how they'll be assigned to postings. "We're continuing to learn from other informative labels that we've applied to COVID-19 postings and posts during the US election," a Facebook representative said.

HOW EFFECTIVELY HAS CALIFORNIA STORM WATER BEEN COLLECTED?

Throughout the twentieth century, California's infrastructure was built to hastily transport water from the north to the south for agriculture, human consumption, and flood mitigation, with little thought given to the need to replenish subsurface aquifers. That's why a lot of rainwater eventually ends up in the ocean.

Storage capacity of up to 4 million acre-feet (4.9 billion cubic metres) is proposed in the state's Water Supply Plan published last year, which would be adequate to provide 8 million homes in a state with 40 million inhabitants. Most of it would be stored below, either in groundwater or in a similar medium. Yet, both the strategy and the state of California's outlook on drought adaptation in the face of climate change are novel. Despite the state allocating $8.7 billion in recent years towards drought resilience, most of which is earmarked for stormwater collection, most of these projects are still in their early stages.

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Swapping Mics

Climate activist Anna Jane Joyner focuses on "creating stories and techniques that encourage new audiences to take action on climate change." She is very involved with evangelical Christians, a group that includes her famous preacher father. A Sierra Club member and prominent participant in the Showtime documentary "Years of Living Dangerously," she now co-hosts the podcast "No Place Like Home" with fellow activist Mary Anne Hitt.

You've dedicated this season's podcast to discussing spirituality and how to deal with climate change. Where are you getting your education?

I'm becoming better at looking at the big picture while also keeping my eye on the next correct action. In preparation for next week's episode, Rabbi Jennie Rosenn spoke with us about the seder, a celebration of the exodus of Israelites from slavery and oppression. She emphasised that a key part of this story is that the Israelites first spent forty years wandering in the wilderness, not knowing what would happen but trusting that God would protect them. For many marginalised individuals, as Reverend Lennox Yearwood of the Hip Hop Caucus pointed out, activism isn't a matter of personal choice but rather a matter of battling for survival. To me, this indicates that we can't quit up no matter how low our spirits go; many others in the world don't even have that luxury. We may be disadvantaged, but not defeated, he assured us. Buddhist instructor Dr. Kritee Kanko discussed how meditation helped her overcome clinical depression and brought home the point that we are all closely related, as we are seeing firsthand thanks to covid-19.

Disadvantages of Facebook as a platform for spreading false information on climate change

Facebook's Climate Science Center was launched in October of last year with the intention of enlightening its users on the topic of climate change and the science behind it. The startup said in September that it was receiving over 100,000 daily unique visitors from 16 different countries on the website. Using the same month's statistics, we can see that 1.93 billion individuals throughout the globe regularly use Facebook. On Monday, the company announced that the Climate Science Center will soon be available in more than 100 countries.

"Facebook is an important place for users to get information related to climate change, hence there is a chance to enhance knowledge through our platform," according to one internal research released in April. Yet, researchers found that only a tiny percentage of people who could attend the Climate Science Center really knew about it. The statistics showed that although 66% of users who had visited the centre were aware of its presence, 86% of those who had not had the same perception.

20211030 The Facebook founder, Mark Zuckerberg, commissioned these drawings and documents from haugen, a capitalist.

As "misinformation may cancel out facts," as Cook puts it, offering them isn't enough to stop the spread of erroneous information. A Facebook user may be led astray if they read one thing in the post and another thing in the fact-check label. "There has to be a mix of providing facts and correcting disinformation through fact checking, but there also has to be efforts to reduce the spread of misinformation or to bring down misinformation," Cook said of an effective strategy to battle climate misinformation.

Meta maintains that the research was not meant to be representative of its user base or to evaluate the causal links between its users and real issues, but rather to inform internal arguments. Studies suggest that Americans are less likely to believe in climate change than those from other countries, a point that is acknowledged in the article. Last year, Pew Research surveyed people in 14 developed countries and found that Americans ranked at the bottom when asked if they believed global warming constituted a "severe risk" to the United States.

Facebook claims it does "downrank," or reduce the distribution of, content that third-party fact checkers have labelled as erroneous, and we take action against pages, organisations, or accounts that frequently post incorrect statements about climate science.

"We interact with a global network of over 80 independent fact-checking organisations that analyse and review content, including climate facts, in more than 60 languages," the company said in a blog post on Monday. When people report a post as fraudulent, Facebook will add a disclaimer to the post and move it down in the News Feed. Advertising that have been deemed false by one of our third-party verifiers will not be shown.

Facebook founder Mark Zuckerberg spoke more about this strategy at a March hearing before Congress. "We separate the incorrect information into that which might result in immediate physical harm and that which could result in illness as a consequence of inaccurate information concerning Covid. Some types of misinformation that are false but unlikely to cause immediate physical harm are identified and their dissemination is reduced, but they are left up "What he had to say was.

"People around the US have faced harm from extreme events just in the last few months with Hurricane Ida and people dying, wildfires across the West, and extreme heat in the Northwest," said Kathy Mulvey, accountability campaign director for the Climate & Energy team at the Union of Concerned Scientists. Climate change is already here, therefore there's nothing to worry about.

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